The dotted boxes that you see when you add, move, or copy page content show the different areas of the page. This is significant only if you plan on switching a page's layout or applying a different design to a page.
When creating the page layouts and designs, the designers used different areas of the page for headlines, body text, sidebar text, etc. If you switch to a different page layout or design, you may find that your content moves.
For each area that has content, you can add, move, or copy content before or after each content block.
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